RichardWallaceoftheDailyMirrorandTinaWeaveroftheSundayMirrorwerebothescortedfromthebuildingasthegroupsoughttoslashcostsandmovethetwopapersintoasingle,sevendaysaweekoperation。

Thecostreductioneffortsappeartohavepaidoff。

Operatingprofitsroseto£52。

5m,up11。

5%onthefirsthalfof2011whileprofitsbeforetaxcameinat£35。

1m,comparedto£28。

9mlastyear。

Revenueshavefallen,however,from£371mto£356m。

Itwillnotcomeasasurprisethatcirculationhasfallen,asTrinityMirrorbenefitedfromtheclosurelastyearofitsredtoprival,theNewsoftheWorld,butNewInternationalhasnowbegunpublishingtheSunonSunday。

Circulationrevenuedropped0。

6%againsttheprioryear。

Therealconcernwillbeadvertisingrevenuewhichdropped10。

5%to£151。

1m。

Nevertheless,withnetdebtreducedby£40。

3mto£180。

9minthelastsixmonths,TrinityMirrorcanplausiblysayitisweatheringthecurrentmacroeconomicstorms。

Initsoutlookstatement,thefirmsaystheoutcomefor2012willbeaheadofexpectations。

At10:17,thesharepricehadrisen23。

5%。

BS

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